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Thursday, April 18, 2019

Netflix execs say they’ll finally start releasing viewership data soon

Netflix has gained a reputation for being painfully secret about viewership numbers for its original shows and films, but the company apparently intends to change that policy, as it promises more transparency.

Chief content officer Ted Sarandos spoke about the company’s new transparency initiative during an investors call on Tuesday. Sarandos told investors that the company will start releasing “more specific and granular data and reporting” to different groups soon. Producers will receive those numbers first, followed by subscribers, then press. The goal is to be “more fully transparent about what people are watching on Netflix around the world,” according to Sarandos.

Netflix has already slowly started to release more data. The company...

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Source:
The Verge - Tech Posts

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